Why does email marketing have many benefits in comparison to other forms of marketing? Why does email marketing receive better returns on investment and customer engagement ? Why should companies invest in having an email marketing program as part of their sales and business development ?
Just think about the time and effort involved in preparing and administering a direct to consumer or business campaign using either Print Postal Mailings or Telesales Campaigns.
Partitioning your customer database for target marketing: Email marketing presents many dynamic opportunities for companies. You can partition your customer database into smaller lists and send personalised messages to select audiences. For example, you can select all of your customers who work within a specific industry or those that are interested in a specific product area and then write your email marketing copy to speak directly about that industry or product. You can easily speak to your customers in a very personalised and direct way and at their 'time' convenience.
Partitioning your database of customers with email means that you can design and deliver key targeted marketing campaigns that will result in increased sales conversions due to the 'specific' subject of the campaigns. For example, by monitoring your 'click-through' results you can monitor who is interested in what. You can then design your email marketing campaigns specifically for that 'interest'. You're then using your customer marketing database to put the most relevant message in front of the customers who are most likely to respond to it, …. and that's what good marketing is all about.
