GINO PEZZANI

STUDIO 1 celebrates an incredible 25 year milestone in business and reflects on the impact that technology has made on business along the way.

Having had time to reflect on the impact that 'technology' has made during my 25 years in business, I can honestly say that for anyone starting a similar career path in the current digital revolution, you must be ready to accept both the advantages and disadvantages of its power, influence and control.

My journey with Studio 1 has taken me from the pre digital age, through multi media to the current digital age of smartphone madness and social media mania. When reflecting on the technological developments over the years and the way business functions today in contrast to 25 years ago, ... it's truly astonishing that anyone ever got business done back then, but they did, .... it was just different!

Reading or browsing history can paint a pretty good 'colourful' picture and gives people a reasonably accurate account of how technology has impacted business over the years. Having witnessed the 'technology' journey myself, I would identify technology as being the single most influential factor responsible for changing the way businesses operate and the way in which we live our lives. Today, we can Skype our business contacts thousands of miles away on different time-lines, use Twitter to identify with global marketing trends, seamlessly manage our email accounts from our smartphones and server c-panels. We can coordinate and indulge in opinion with our professional contacts on LinkedIn, anytime, anywhere, share images and dialogue from the night before on SnapChat, WhatsApp, Messenger and even launch a new business brand on Instagram. It does not stop there either, we can create a community group or a local buy-sell platform on FB, stream podcasts, blog on the go and get breaking news with a finger gesture!. We can even monitor our daily calorie usage and general health with a FitBit, .... and we can do these things sitting on the sofa in front of the TV or before we get out of bed in the morning. You have to say, that is pretty astonishing. Such is the growth of technology, constantly evolving.

There is no doubt in my mind that technology has enhanced and enriched every business around the world and that the digital revolution has made our planet a much smaller place to live and do business. The growth of technology has brought companies, speed, efficiency, capacity, wealth and the ability to communicate more effectively and conveniently with its customers and prospects. Almost every aspect of our private and business life is influenced by technology, it brings us convenience, from driving, phoning, banking, shopping or making travel arrangements. Technology also brings us speed, from sending gifts to making payments, everything gets done super quick. Technology allows us to keep in touch with our clients, prospects, friends and families around the world at a fraction of the cost. Technology has reduced errors in mundane and repetitive chores, saving time, cost, .... even lives! Technology has developed all aspects of our lives, in fields such as medicine, sport, travel, oil & gas, education, telecommunications, government etc, etc.

Over the last 25 years, technology has undoubtedly changed our lives and shaped our day-to-day business model, our communications, administration, procedures, accountancy and protocol. Overall, technology has brought about tremendous growth and benefit to mankind. Technological developments are here to stay, so it's important to embrace technology and select those aspects of technology that best enhance your own life journey and business direction.

I would like to take this opportunity to thank my customers in making this 25 year milestone come true. Working passionately in design and marketing with my long standing customers is a huge motivation for me. This has meant that I have been able to work in a job that I truly love for quarter of a century, .... incredible!

Background / History
Gino Pezzani

29th June 1992 marks the exact date that Gino started his very first day in business at STUDIO 1.

Prior to starting the business, Gino completed a 1 year business start-up course administered by the Aberdeen Enterprise Trust and received a 1 year funding package through Grampian Enterprise Limited.

Prior to this, Gino studied for 6 years, 2 years at Falkirk College of Technology and 4 years at Gray's School of Art, RGU (Robert Gordon University), graduating with a 2:1 Classification Honours Degree in Visual Communications for Business in 1991.

Initially starting trading as a sole trade business, the business became limited on 7th March 2003 - STUDIO-ONE VC Limited.

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