Corporate rebranding for Dron & Dickson
Their outdated logo no longer represented their current position and goals, and it was essential to introduce a new brand identity that would resonate with both internal and external stakeholders.
In close collaboration with the internal team at Dron & Dickson, we embarked on a journey to create a logo that would not only capture the essence of the company but also stand out from the competition. By understanding their core values, target market, and long-term vision, we were able to develop a logo that symbolised the company's heritage, strength, and commitment to excellence.
The rebranding process allowed us to tell a stronger brand story, particularly as the company celebrated its 100th year in business. Through the new logo, we were able to highlight their rich history and expertise while projecting a modern and forward-thinking image. This strategic manoeuvre helped the company align its brand identity with its current state and future aspirations.
The success of the rebranding project is evident in the company's offices and commercial spaces throughout Scotland and England. The new logo is prominently displayed, creating a cohesive and consistent brand image across various touch-points. The positive feedback received from both Dron & Dickson and their clients further validates the success of the rebrand. It has not only rejuvenated the company's visual identity but has also positively impacted its overall perception in the market.
Overall, we are thrilled with the outcome of the rebranding project. The new logo effectively communicates the company's values, history, and commitment to excellence. It has provided them with a strong foundation for their next century of operation, enabling them to connect with their target audience and reinforce their position as a leading player in the industry. We are proud to have played a role in their brand transformation and look forward to witnessing their continued success.
If you're thinking of rebranding, contact STUDIO 1 to kick-start the process.
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