Why is email marketing vital to every companies sales strategy for success ?

Why does email marketing have many benefits in comparison to other forms of marketing? Why does email marketing receive better returns on investment and customer engagement ? Why should companies invest in having an email marketing program as part of their sales and business development ?

Just think about the time and effort involved in preparing and administering a direct to consumer or business campaign using either Print Postal Mailings or Telesales Campaigns.

Partitioning your customer database for target marketing: Email marketing presents many dynamic opportunities for companies. You can partition your customer database into smaller lists and send personalised messages to select audiences. For example, you can select all of your customers who work within a specific industry or those that are interested in a specific product area and then write your email marketing copy to speak directly about that industry or product. You can easily speak to your customers in a very personalised and direct way and at their 'time' convenience.

Partitioning your database of customers with email means that you can design and deliver key targeted marketing campaigns that will result in increased sales conversions due to the 'specific' subject of the campaigns. For example, by monitoring your 'click-through' results you can monitor who is interested in what. You can then design your email marketing campaigns specifically for that 'interest'. You're then using your customer marketing database to put the most relevant message in front of the customers who are most likely to respond to it, …. and that's what good marketing is all about.

E-Mail Marketing
frequent customer
More frequent customer contact and reduced overheads

Because email marketing campaigns take less time to create and deliver than other more traditional marketing techniques, you can keep in contact with your customers and prospects more frequently. Instead of sending your customers a flyer or product catalog once a quarter at great 'commercial cost' to the company, email marketing enables you to communicate with your customers when ever you want, conveniently and cost effectively.

Email marketing
Email marketing can be a powerful sales and marketing tool with low overheads
You don't need to pay for printing, post and mailing costs, phone lines or advertising rates. In fact, STUDIO 1 can host your email marketing project by using our bespoke software that will enable the creation, delivery, monitoring and reporting of your email marketing campaigns. For an email marketing project to be successful, you need a proven email marketing platform and a proven and experienced marketer who knows how to create and deliver the right copy and graphics to the right audience.
measurable benefits
Measurable benefits / more frequent customer contact and reduced overheads
There is no other marketing medium in which you'll spend less time and money to get greater ROI than email marketing. Email marketing must be the most important part of your marketing mix. If you're not incorporating email marketing into your current company marketing plan, then you're missing out on a number of key benefits that is proven to improve your company sales, user engagement and web site traffic.


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