A Comprehensive Brand Refresh: Finance Sector
At STUDIO.1, we believe that a brand is more than just a logo, it’s a visual promise to your clients. We were recently delighted to partner with Robson Bothwell Associates Limited, a leading Aberdeen-based provider of bespoke accountancy and financial consultancy services, for a comprehensive brand refresh.
The project came to us through a long-standing client recommendation, which is always the highest compliment we can receive. Our mission was clear: modernise the Robson Bothwell identity while ensuring it remained reflective of their years of professional expertise across sectors like oil and gas, agriculture, and retail.
The Vision: Forward Thinking
The rebranding began with a logo redesign to create a sharper, more contemporary mark. Our goal was to blend professionalism with a fresh, forward-thinking aesthetic that would resonate with their diverse client base, from sole traders to publicly owned companies.
A Unified Digital and Physical Presence: Online and Offline
Beyond the logo, our team developed a cohesive suite of digital and offline assets to ensure brand consistency across every touchpoint:
• Digital Advertising: We designed high-impact digital ads for online applications, ensuring the new identity stands out in a crowded digital landscape.
• Expo & Event Collateral: To support their leadership in conferences and tutorials, we designed and supplied high-quality expo banners. These physical assets were built to command attention, providing a professional backdrop for their educational sessions and networking events.
