Building websites targeted solely at desktop or laptop environments is a thing of the past. Today, users access your website from a variety of internet-enabled devices.
Accessing the web from mobile devices is far from new and the popularity of smartphones with cheap data packages from network providers have driven a sharp rise in mobile web usage, which is not just reserved for the latest and greatest smartphones.
Building a mobile-friendly site is essential for businesses to prepare for the mobile movement. The days of building websites targeted solely at desktop or laptop environments are over. Users now access websites from a variety of internet enabled devices.
As website owners, mobile devices also offer some fantastic features typically not available on the desktop; functionality such as clicking a hyperlink in your website to call your phone number or adding your contact details to an address book. With more advanced devices, a mobile website can provide more targeted, location-aware content for your visitors.